The 2013 conference details will be up soon, below is a sample of the 2011 seminars.
| Day One Doors open 9:30 |
Seminars |
| 10:15 | Matthew Stych, Research Director, Planet Retail Amina West, VP Northern Europe, Trace One Keynote: Private label growth drivers for 2012 and beyond |
| 11:05 | Rafael Escanez, International Private Label Consulting (IPLC) Innovating the product pipeline |
| 11:55 | Mark Shayler, Managing Director, Tickety Boo Packaging design and development |
| 12:40 | Lunch |
| 14:00 | Susan Ayton, Managing Director, Ayton Global Research Ltd Case study: How online research supports product and market development |
| 14:50 | Martyn Drake, Founder & Managing Director, Binley Drake Accelerating profit growth through strategic supplier management |
| 15:40 | Jamie Rayner, Research Director, Shopper & Retail Insight, SPA Future Thinking Using customer insight to support better own label ranges |
| 16:25 |
End of conference programme day one |
| Day Two Doors open 9:30 |
Seminars |
| 10:15 | Raphael Moreau, Retailing Analyst, Euromonitor International Keynote: Finding shelf space for private label in small store formats: key strategies for the UK market |
| 11:05 | Peter Irish, VP Sales & Marketing, WEPA Innovation in the continental tissue industry and the role of consumer insight |
| 11:55 | Elizabeth Morgan, Director, Innoweaver Consulting & previously Director of Product Develpment, Boots & Marketing Director, Carlsberg Tetley The Ethical Consumer: Understanding current and future trends |
| 12:40 | Lunch |
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14:00 |
Christopher Durham, Founder, MY Private Brand Private Brands in the US - is there anything to learn? |
| 14:50 | Maurice van Vliet, CEO, Privatelabeltrader.com Exploring the relationship between online retailing and private label |
| 15:40 | End of Conference programme |
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Please note that amendments may be made to the programme due to circumstances outside of the organisers control. |
| Speakers |
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Matthew Stych Matthew has spent nearly ten years researching and analysing the global retail industry, with a particular focus on emerging markets. Matthew researches a wide range of retail sectors, including Grocery, Health & Beauty, and Home, with a special interest in issues of private label, discount retailing and brand licensing. Matthew has spoken at a number of supplier, retailer and trade events, including the National Retail Federation’s Big Show and Reuters’ Consumer and Retail Summit in the US. Recently he has spoken at the Private Label Manufacturers Association events in South Korea and Sweden. He also contributes to press articles on retail matters. Prior to joining Planet Retail in 2008, Matthew spent seven years working at Euromonitor International as Head of Retail Research. |
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Amina West VP Northern Europe, Trace One Amina brings over 28 years of experience in the IT Industry starting out her career with Unisys (formerly Burroughs Machines) before moving on to various sales positions for ICL/Fujitsu, Nokia, Ericsson and Autodesk, the authors of AutoCAD. Amina joined Trace One in January this year having held a number of positions over a period of 17 years up to VP Northern Europe for Compuware and Northern European Sales Director for Autodesk. Amina has in depth experience and knowledge of many industries including finance, retail and manufacturing, working with many blue chip organisations to help solve business issues. |
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Rafael Escanez, International Private Label Consulting (IPLC) Holds a Msc, in Biochemical Engineering (University of London) and a MBA (IESE, Barcelona). He has more than 10 years experience in the European private label industry and worked subsequently for Galletas Gullón, Afinitty Pet Care and Gallina Blanca in Spain. He has a wide experience in sales and marketing in many categories and has worked with the main European Retailers in Private Label projects. He speaks English, French, Italian and Spanish (mothertongue). Since 2008 he has been working as an independent consultant for various manufacturers of Private Label In Europe. |
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Mark Shayler Mark hasn't decided what he wants to do when he grows up yet, in the interim he's made quite a good fist of helping businesses with eco-design and environmental stuff. You know, trees, birds, bees, doing more with less, and reducing waste. That kind of thing. He's a big believer in doing better things rather than just doing things better. He's worked with some of the world's largest businesses (Walmart, GAP, Amazon, RS Components) and some of the smallest. He's helped redesign everything from packaging to pasties, houses to honey pots. He works with schools and Universities to help students think differently. He's saved his clients over £85 million (£15 million this year). He wishes he was paid a percentage. |
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Susan Ayton Managing Director, Ayton Global Research Ltd Born in 1966 Susan was educated in Suffolk, undertook her teacher training at Huddersfield Polytechnic and taught a variety of subjects at Lowestoft College, Somerset College of Arts and Technology and City of Bath College. Seeing a keen opportunity in combining her inventive skills with commerce, Susan founded a local consumer trial business that adapted very well to the internet. Having examined her own paper-and-pen model Susan began piecing together the reasons for her success and developed the Ayton Consumer Online Research Network software. Launched in 2002, it very quickly became popular with large supermarket chains such as M&S and Tesco since it satisfied the need to ensure the quality and popularity of large numbers of product lines before being placed in-store. Susan has become a specialist in global volunteer recruitment and claim substantiation and now boasts over 200 international clients and over 500,000 volunteers in 15 languages. She is very proud to have been awarded the Who's Who of Britain's Business Elite Directors of Fastest Growing Companies 2009 and Britain's Business Leaders 2011. She is currently developing an international student internship programme in conjunction with the Knowledge Transfer Programme and Bristol University of West of England to perfect the automated translation programme for her international service. |
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Martyn Drake Martyn Drake works with business leaders to create rapid, sustainable profit growth. His work on business to business relationships and commercial negotiation has dramatically improved profits for clients across a variety of industries, ranging from international retailers and global consumer brands, to SME branded and contract manufacturers. His consultancy has advised some of the UK’s most iconic brands; helping retailers, licensors and manufacturers create more innovative ranges and more profitable relationships, whilst training and coaching scores of their buyers and sellers. |
| Jamie Rayner Research Director - Shopper & Retail Insight, SPA Future Thinking Jamie joined SPA Future Thinking in May 2010 and heads up Shopper & Retail Insights for the group. He has journeyed exclusively with Shopper Research before it was en vogue and has worked across most categories & channels in a number of markets. His heritage in behavioural research combined with broader experience of the need to contextualise behaviour drives his approach to meet clients’ challenges. |
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Raphael Moreau Retailing Analyst, Euromonitor International Raphaël Moreau is a senior analyst specialising in the retailing industry at Euromonitor International, which he joined in 2001. Euromonitor International is the leading provider of global strategic intelligence on consumer markets, with regional offices in Chicago, Singapore, Shanghai, Vilnius, Santiago de Chile, Dubai, Cape Town, Tokyo, Sydney, Bangalore and a network of 800 in-country analysts worldwide. For more than 39 years, Euromonitor has published internationally respected market research reports, business reference books and online information systems, providing strategic business intelligence for the world’s leading FMCG multinationals. In his current role, Raphaël is responsible for analysing the latest trends and developments influencing global retail in a range of articles and strategic profiles, with a focus on grocery retailing. Raphaël contributes directly to the content and quality of Euromonitor’s research, which provides strategic analysis of the global market and in-depth coverage of the Retailing industry in 80 countries world-wide. He writes articles for Retail Digest since 2007 and his analysis appears regularly in business publications including the Financial Times and Reuters. |
| Peter Irish VP Sales & Marketing, WEPA Peter was born in New York, lived and worked in the USA, London, Kiel, Virginia, Tokyo, Prague, Vienna, Munich, and Sauerland. Since moving to Europe his professional history includes: 1991-1996 CPC Development Manager for KNORR and HELLMANN’s in the CZ/SK Republics 1996-2000 K-C General Manager Central Europe (Baby Care, Fem Care, Tissue) 2000-2008 SCA Customer Strategy Director / V.P. Sales and Marketing Consumer Tissue 2009-present WEPA V.P. Sales, Marketing, and Innovation Consumer Tissue Peter’s strong focus is on consumer-oriented initiatives. If the consumer supports your proposition, anything is possible. |
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Elizabeth Morgan Liz Morgan has launched new products for some of the most famous names in the UK, such as Boots, No 7, Carlsberg and Tetley. |
| Christopher Durham Founder, MY Private Brand Christopher is a brand strategist with close to 20 years of real-world retail and corporate experience, with some of the United State’s largest retailers. He has created, launched and built numerous multi-million & billion dollar Private Brands and shaped the Private Brand portfolio strategy of many of the worlds leading retailers. For the third year in a row, Christopher has served as the chairman of the influential Private Brand conference Private Brand Movement and is a member of the Editorial Board of Private Label Buyer magazine. He is the founder of the groundbreaking My Private Brand group on LinkedIn and is a sought after consultant, strategist and speaker who has spoken at numerous conferences on Private Brands, design, shopper marketing, and retail. |
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Maurice van Vliet CEO, Privatelabeltrader.com Ing. Maurice van Vliet is the founder and CEO of Privatelabeltrader.com. He leads a diverse team of specialists in private label development, private label capacity, purchasing programs for retailers and Asia sourcing. Van Vliet is no stranger to retail, rather he worked for Superunie where he was responsible for private label purchases. Van Vliet is also active in developing Internet concepts and foremost an entrepreneur. Offices are in the Netherlands and China. |
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Please note that amendments may be made to the speakers due to circumstances outside of the organisers control. |
| Day One Doors open 9:30 |
Seminars - Synopses |
| 10:15 | Matthew Stych / Amina West Research Director - Planet Retail / VP Northern Europe - Trace One Keynote: Private label growth drivers for 2012 and beyond What are the critical private label growth drivers for 2012 and beyond? How can you keep up with the pace of change? This session will give you exclusive insight on how retailers have developed their private labels, highlighting differences from the leading grocers in Europe. It will also explore the drivers behind consumer demand, and anticipate the future of private label in 2012 and beyond. You will learn how to keep up with the pace of change to stay one step ahead of the competition and gain market share. We will be delivering practical hands-on information helping you to anticipate evolution in the sector and improve day-to-day performance |
| 11:05 |
Mark Shayler Mark will ramble on for a bit about why packaging design is an important green and greenback issue. He will give some examples of how to use packaging better and provide you with a handful of strategies to take away and try at your leisure. He will stress the need to understand the product, process and consumer as much as the packaging. |
| 11:55 | Rafael Escanez International Private Label Consulting (IPLC) Innovating the product pipeline Innovation is at the forefront of any industry, and in private label even more so. With the recent crisis many suppliers have turned to lower margins and offer their spare capacity for PL manufacturing, making for an even more competitive landscape. In this session Rafael will give some guideline of how manufacturers can improve their innovation process and guarantee a better collaboration with retailers. We will look at “traditional” innovation tools, for product development and how to improve them with a lower cost. Then we will explore the changing attitude of PL from “Me too” to “Me First” for Retailers. In doing so we will see that innovation can arise from many different angles, not only from the product, but also from manufacturing, logistics and marketing. The session will include illustrated examples of how taking a more holistic approach can be beneficial for the manufacturer and hence the whole chain right down to the consumer.
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| 12:40 | Lunch |
| 14:00 | Susan Ayton Managing Director, Ayton Global Research Ltd Case Study: How online research supports product and market development A case study for Sharpham Park, demonstrating the benefits of easily accessibly online research. The project involved placing a number of spelt products in the homes of volunteers who were self-diagnosed as having wheat intolerance (not wheat allergy). Their symptoms were classified as mild to moderate and involved feeling uncomfortable or bloated and windy, etc. The results following a 2 week change in diet showed self-perceived improvements. This encouraged the brand owner to widen the market and begin to approach some large supermarket chains. Previous packaging was directed at a smaller and more bespoke market. We ran further trials to find out the key selling points for cereal and worked together with our specialist design partner to create a cereal packet aimed at the new larger market. The new product and packaging was well received by one British supermarket chain and the company are now pending decisions from two others! |
| 14:20 | Martyn Drake Founder & MD Binley Drake Accelerating product growth through strategic supplier management This session is for commercial directors, heads of trading and senior buyers, who want to help their teams manage suppliers in a way that will reduce cost of goods, grow profits and build sustainable competitive advantage. This session will show how your buying teams can:
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| 15:40 |
Jamie Rayner The session will explore how we can we work with shopper understanding to maximise the own label opportunity:
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| 16:25 | End of Conference programme day one |
| Day Two Doors open 9:30 |
Seminars |
| 10:15 | Raphael Moreau Retailing Analyst, Euromonitor International Keynote: Finding shelf space for private label in small store formats: key strategies for the UK market In order to continue expanding in developed markets, major grocery retailers are increasingly focusing on smaller formats such as convenience stores and small supermarkets. A key strategy retailers are adopting in these markets is to increase the share of private label. In this presentation, Euromonitor International will explore how the combination of these two factors are giving private label producers new opportunities to meet demand in small store channels. The session will examine the following market trends and developments:
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| 11:05 | Peter Irish VP Sales & Marketing, WEPA Innovation in the continental tissue industry and the role of consumer insight Within the European hygienic paper market, WEPA is quite extraordinary because we extensively use consumer insight in the development and evaluation of our private label innovations. This presentation will survey recent innovations by both branded and private label tissue manufacturers, and share consumer insight about these innovations (generally in the form of video segments from focus groups in Spain, German, Holland, etc.). The presentation will highlight one particularly successful innovation related to CO2 reduction in the tissue industry. The presentation will then conclude what constitutes successful innovation and which of the cited examples meet these criteria. Furthermore, the presentation will draw some conclusions about whether consumers see a difference between branded and private label propositions in the hygienic tissue market. Finally, the presentation will explain in more detail how WEPA approaches innovation and in particular the role of consumer insight in this process. |
| 11:55 | Elizabeth Morgan Director - Innoweaver Consulting (previously Director of Product Development, Boots, & Marketing Director, Carlsberg Tetley) The Ethical Consumer: Understanding current and future trends One study found that although 40% of consumers say that they are willing to buy ’green’ products, only 4% actually do so. Difficult economic times may be boosting own label sales, but they are not boosting green own label sales; the current economic environment is not allowing many consumers to feel that they have the luxury of behaving in the ‘green’ way they would like. Nevertheless, retailers hope to build trust with their customers and loyalty through their ethical and corporate responsibility activities. Whilst the upsides may appear to be limited, the downsides are substantial. This session will show how leading retailers and their suppliers need to have a dual approach; firstly to act to eliminate risks to their reputation through poor practice and secondly to select specific activity areas in which they can make a difference and make it easy for their customers to be sustainable whilst also getting what they want. Retailers must decide how much they want to lead the market for the potential upsides, whilst not risking getting too far ahead of their customers. If you want to know what the specific issues are likely to be important in your customers’ ethical eyes for the future, this is the session for you. |
| 12:40 | Lunch |
| 14:00 | Christopher Durham Founder, MY Private Brand Private brands in the US - is there anything to learn? Private brand in the US has long lagged behind Europe, however with the economic turmoil of the last few years’ retailers have refocused their efforts on their own brands and dramatic progress has been made. This challenging session will present emerging private brand trends in North America including innovation, brand portfolio strategy, private brand corporate hiring and private brand sales in alternate channels. |
| 14:50 | Maurice van Vliet CEO, Privatelabeltrader.com Exploring the relationship between online retailing and private label How does the new generation of consumers buy? And how do retailers deal with the ever changing (online) retail landscape? The question is whether online retailing scores better with a pro-active policy on the supply side or demand driven policy on the consumer side? Maurice tells how a global online B2B community can be set-up and how effective social media can be when approaching private label’s trillion dollar industry. He will speak about the desired and undesired side effects of the rapid deployment of Privatelabeltrader.com as well as other online retail companies. Also trends, successes, lessons learned and several cases of online retailing and private label will be highlighted. |
| 15:40 | End of Conference programme |
| Please note that amendments may be made to the programme due to circumstances outside of the organisers control. |